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This is Jonas, a comfort-wear fashion label where sustainability meets personal meaning.
We create pieces that honor both craftsmanship and conscious living.
The collection opens with '19'—an ephemeral number from a crossing signal that ignited the concept—and counts down through '18', '17', and '16', each step marking a deliberate move toward resolution.
Our mantra:
We don't own clothing — we just take care of it for a while.
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Jonas begins with debut collection '19', September 26, 2018 at the Arts Barn.
Captured by Ryan August.
Official runway photos:
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Jonas '18' collection was featured in Vogue's online photo gallery April 15 and 17, 2019.
Captured by Katherine Kingston.
'18' collection was also featured at LOOK charity event in Calgary.
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In an interview with Noah, Jonas '17' collection was featured in the December 2020 issue of Edify magazine.
He's So Unusual: If 2020 was a fashion collection, Noah Milo's depiction would be it.
Amina for Jonas '17':
Stylized looks for Jonas '17':
16
Still in production, but Jonas '16' collection tote bags and tees are available for sale at local markets.
The collection showcase is TBD.
Online shop is under construction.
'Jonas' is a feeling, not a season. We craft comfort from memories, thread by thread.
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Jonas is an ongoing collaborative design project founded by Noah Milo and Yron Keith in 2018, in a 300-square-foot studio in Edmonton’s industrial district.
Noah, 24, is an artist based in Calgary, AB. He spends most of his time painting or looking after his neighbours’ kids.
Yron, 26, is a writer/editor based in Edmonton, AB, where he reads and lives with two cats.
Together, they continue to develop short films, clothing, and accessories.
Check back soon to see what unfolds next.
© 2025 m/